Technology Company

Challenge:
Reputation Partners was engaged by a leading technology company during a time when company research was demonstrating that manager morale worldwide was at record-low levels. The size and structure of the company and the many layers of bureaucracy were hindering the ability of managers to support their clients and teams in an efficient way. The company’s managers were feeling unsupported in their roles and did not feel they had the tools necessary to lead high-performing teams.

Strategy/Implementation:
Utilizing the results of the detailed employee survey, we developed a comprehensive strategic communications plan to help the company identify issues affecting managers, improve communication and strengthen morale among the manager population worldwide. Our recommended initiatives supported objectives including building a sense of community among managers, growing pride and respect in their role, and educating them on the company’s strategy and their role in implementing it.

Results:
Reputation Partners laid the foundation and began the strategic development of an executive-led manager advisory board to help the company identify critical issues and quickly implement appropriate solutions. Additionally, we developed a comprehensive financial toolkit, outlining company strategy, financial results and internal metrics in an understandable and cohesive way, to help managers effectively communicate company strategy/news to their teams. This toolkit was posted on the company’s manager intranet portal to encourage utilization, and was promoted worldwide.