The Future of Communications: 4 Key Takeaways from PRSA ICON
I was excited to join my peers at PRSA’s national conference—one of the largest gatherings of PR professionals in the country. The education and professional development you can gain at these events are invaluable because they reinforce what we tell our clients every day: communications is evolving faster than ever, and staying ahead requires adaptability, […]
Balancing the Scales: Why Communicators Must Develop Both AI Fluency and Foundational Craft
The conversation around artificial intelligence has moved from curiosity to necessity across all industries, and the communications field is no different. Whether in agencies, corporate communications departments or nonprofit organizations, fluency in AI tools is becoming as fundamental as knowing how to write a press release used to be. Those who can harness AI to […]