Changing the Rap in the Insurance Industry
For many years, I have advocated for the insurance industry to coalesce in pursuit of a perception change. The industry clearly gets a bad rap. ProfitableVenture notes seven reasons why people think insurance companies are bad. I think at least a few are missing from this list. You hear people say insurance companies are not […]
Bridging Corporate and Marketing Communications to Drive Business Results
How many times have the corporate communications and marketing communications functions at major companies been in conflict – one not cooperating with the other; two ships passing in the proverbial night? The corporate team, which reports to the C-suite, is focused on the corporate brand’s positioning. This work is critical to overall corporate reputation and […]