Children’s Hospital of Wisconsin is the No. 1 children’s hospital in the state of Wisconsin and one of the top-ranked pediatric health systems in the country. Reputation Partners serves as the hospital’s public relations agency of record to support high-priority projects and announcements.
When Children’s designated its world-renowned pediatric heart program the Herma Heart Institute, communication leadership turned to Reputation Partners to help share the news. Part of our charge was to carefully tell the emotional story behind the Institute’s lead benefactors, who had donated $25 million to the hospital in memory of their infant daughter. Our team coordinated multiple interviews with the family and Children’s doctors, which resulted in a front-page profile in the Milwaukee Journal Sentinel. We also have managed several other high-profile announcements for the hospital, including the opening of its newest central-city Milwaukee clinic; the launch of its Institute for Child and Family Well-being; various international quality designations; and more. We also serve on their crisis response team and as a resource to health system leadership on overall public relations and affairs.