Reputation Partners was enlisted by a global professional services firm specializing in assurance, tax, transactions and advisory services to build brand awareness for the firm and its expertise across the Midwest. Our team developed and executed an integrated external communications strategy that leveraged earned media relations and digital/social channels (primarily LinkedIn).
Through our media outreach and LinkedIn, we positioned the firm’s leaders as subject matter experts on a number of timely issues and trends, including tax reform, transactional events, entrepreneurship and innovation, disruptive technology, the Internet of Things, robotics process automation and other mega-trends transforming our working world. Our work has resulted in more than a hundred media placements throughout the Midwest, and helped the firm increase its share of voice against its competitors. Our robust LinkedIn content strategy has helped its partners regularly disseminate compelling insights and engage with key buyers on the platform. The work is ongoing today.