Since 2009, Reputation Partners has worked with PulteGroup, one of the nation’s largest publicly traded homebuilders to build and protect its corporate reputation and raise awareness of and increase demand for its three core consumer brands. In order to do so, we developed a comprehensive thought leadership platform where Pulte experts are regularly contributing to the national discussion about all aspects of homeownership – from location to design, amenities to affordability.
Central to our strategy was the development and ongoing execution of a national consumer survey focused on the sentiments and perceptions surrounding homeownership among all core demographics (entry-level, move-up and active adult homebuyers). The results and insights gleaned from this quarterly effort can be found across the national media landscape, with marquee coverage in USA Today, Bloomberg BusinessWeek, US News & World Report, CBS Moneywatch, Yahoo! Homes, CNBC, FoxBusiness, among others.