Robinson Engineering initiated a rebrand and relaunch of its web presence to reposition its company as an experienced technological leader. After recent acquisitions, the firm’s capabilities had grown dramatically and it had opened several new offices. Robinson also needed a new website with a complex backend content management system (CMS) to allow Robinson to easily customize the system and complete updates as needed.
Utilizing comprehensive competitor and client research, the RP team built a strategic marketing plan and timeline to allow Robinson to achieve its goals in a timely fashion. We built a new logo and capabilities materials based on our research and benchmarking, positioning Robinson as the industry leader in Illinois. We then launched a comprehensive new website to complete the corporate rebranding effort. Responsive design, site analytics and SEO completed the package. As a result of our efforts, Robinson received an increased number of RFQ requests and increased qualified traffic, leads and web inquires about their services.