Our Work

University of Chicago Medicine

For the last several years, RP has served as a strategic marketing and communications advisor to The University of Chicago Medicine (UCM), a leading academic medical center on Chicago’s South Side. Our work has spanned various departments as we’ve worked with leaders, physicians and marketing/communications experts to elevate the UCM brand and reach critical stakeholders. Our work has included:

• Developing a comprehensive media relations strategy to raise awareness of the hospital among prospective patients and referral sources
• Creating myriad annual reports, marketing collateral, patient communication materials and websites to communicate with the hospital’s’ key audiences
• Conducting a comprehensive media audit to ascertain UCM’s media share of voice in Chicagoland’s competitive healthcare market  
• Developing an integrated community relations campaign to further engrain UCM into the South Side community
• Serving as a strategic partner and day-to-day communications lead on various labor negotiations
• Crafting employee engagement strategy to improve culture, retention and patient service across the hospital
• Building integrated communications plans surrounding the regulatory approval process and opening of new facilities, including ambulatory outpatient clinics and labor and delivery center

As a result of RP’s involvement as a strategic communications advisor to UCM, the hospital has positioned itself as one of the nation’s leading academic medical institutions.