Laurie has provided expert guidance for a spectrum of business-to-business and consumer brands in industries ranging from finance and technology to hospitality, health and beauty, and travel and leisure. Working closely with the C-suite to craft brand strategies that inform business plans, Laurie leads the development of corporate vision and mission statements backed by powerful brand platforms and actionable plans. With an unusual combination of both agency and client experience, Laurie served as president of her own agency for over two decades, and was Interim CMO for Aspect Software, a global technology company. Laurie also developed a business process patent that resulted in licensing agreements with high-profile organizations including PepsiCo, Inc., The Coca-Cola Company, Mars, Incorporated, MillerCoors, LLC, and many others.
BFA, Visual Communication, Northern Illinois University
Boards and Affiliations:
What’s your favorite part of your job?
Celebrating work well done.
What quote best describes your outlook on life?
“When nothing goes right, go left.”
Tell us about something you’re really proud of.
That my children know that I believe in them.