The Strategic Value of Organizational Reputation: How Proactive Communications Drives Success
Organizational reputation is a valuable asset, across the S&P 500 members it contributes 28% of market cap worth a collective $11.9 trillion, but it is too often undervalued in decision-making. While capital, product quality, operational efficiency, and innovation are easily tracked and measured, the intangible asset of reputation holds the power to shape long-term success […]