Insights

Especially at this point in time, having a strong communications and PR team in place is vital.  As organizations look to the future beyond the current COVID-19 crisis, they should recognize how that function should be protected, nurtured and grown.  This is one of the smartest and self-preserving investments they can make.

The pace and extent of governmental and societal responses to COVID-19 in the past week or so is nothing less than astonishing. What can organizations do to help themselves, their employees and their customers during these very troubled and challenging times? Nick Kalm offers his insights.

RP Founder and President Nick Kalm focuses on some of the less-discussed implications of COVID-19 (Coronavirus) and what organizations can do about them.

Sometimes corporate branding exercises work so well, it gives an organization a halo-effect. Other times, they prove to be less than successful. RP Founder and President, Nick Kalm, shares the top 10 mistakes he’s seen companies make when launching corporate branding and CSR programs.

RP EVP and Chicago GM Andrew Moyer was recently interviewed on an episode of The Ecosystem podcast where he discussed the importance of a company, or brand’s, reputation and the need to have a clearly articulated narrative.

A well-timed and sensitive reaction from Planters kept their #RIPeanut Super Bowl campaign from seeming tone-deaf after the tragic death of NBA legend Kobe Bryant. Despite the positive public sentiment, this would-be case study connects us back to a critical discussion within the industry: Where do brands fit in when tragedy strikes?

How do you make your media pitch stand out? Here are five tips for effective media pitching.

Nick Kalm shares his insights on the top PR trends for 2020.

RP is pleased to announce the addition of Vice President Stephanie Murray to the firm’s Chicago office.

RP is pleased to welcome Vice President Michael Grimm to our growing firm.