Insights

RP is thrilled to welcome Natalie Wanner as an account coordinator in our Chicago office.

RP is pleased to welcome Judy Twist as Vice President of Operations in our Chicago Office.

Social media is one of the most important tools in your marketing arsenal, so knowing how to build an effective strategy is imperative. RP’s Digital Strategist, Paige Borgman, highlights 6 key components every social media strategy should include.

RP is delighted to welcome Andrew Moyer to its Chicago office as executive vice president and general manager.

The biggest digital/social media trend? Influencers. But, it’s not the A-List celebrities that first come to mind. It’s the “power middle.” The other trends influencing our strategies include zeroing in on digital return on investment, marketing to Gen Z and the rise of AR/VR.

In an era where photo and video are king, visual marketing is essential for any business to thrive. When competing with the barrage of ads that consumers face, it’s important to understand the elements of a good photo: captivation and storytelling.

Every single brand interaction you have is designed. The only question is whether that design is effective or ineffective. Nick Quirke, SVP and director of creative services at RP, discusses a review of 2018’s graphic design, branding and marketing strategy, and looks ahead to 2019.

Reputation Partners is pleased to announce the promotions of two team members to account director. Congratulations to Sam and Kerry!

Reputation Partners is pleased to announce Brendan Griffith’s promotion to senior vice president.

With the deluge of digital messages we see every day, on email, social media, text and other sources, it’s no wonder the impact has been minimized and engagement has decreased. Print, on the other hand, can be extremely engaging.