What are you Doing to Build and Maintain Your Reputation?
RP EVP and Chicago GM Andrew Moyer was recently interviewed on an episode of The Ecosystem podcast where he discussed the importance of a company, or brand’s, reputation and the need to have a clearly articulated narrative.
Genuine vs. Opportunistic: When Brands React to Tragedy
A well-timed and sensitive reaction from Planters kept their #RIPeanut Super Bowl campaign from seeming tone-deaf after the tragic death of NBA legend Kobe Bryant. Despite the positive public sentiment, this would-be case study connects us back to a critical discussion within the industry: Where do brands fit in when tragedy strikes?
How to Write a Pitch that Reporters Can’t Ignore
How do you make your media pitch stand out? Here are five tips for effective media pitching.
RP Welcomes Stephanie Murray as Vice President in Chicago Office
RP is pleased to announce the addition of Vice President Stephanie Murray to the firm’s Chicago office.
RP Welcomes Michael Grimm as Vice President
RP is pleased to welcome Vice President Michael Grimm to our growing firm.
RP Welcomes Natalie Wanner as Account Coordinator in Chicago Office
RP is thrilled to welcome Natalie Wanner as an account coordinator in our Chicago office.
RP Welcomes Judy Twist as Vice President of Operations in Chicago Office
RP is pleased to welcome Judy Twist as Vice President of Operations in our Chicago Office.
6 Essential Components of a Social Media Strategy
Social media is one of the most important tools in your marketing arsenal, so knowing how to build an effective strategy is imperative. RP’s Digital Strategist, Paige Borgman, highlights 6 key components every social media strategy should include.
RP Welcomes Andrew Moyer as Executive Vice President and Chicago General Manager
RP is delighted to welcome Andrew Moyer to its Chicago office as executive vice president and general manager.
