The companies that treat reputation as a valuable balance sheet asset consistently outperform the companies that treat it as simply communications concern.

What We’re Reading is a monthly roundup of current news, commentary, challenges and trends that impact our industry and clients.

Sustainability communications has become a reputation test. Credibility now comes down to how honestly a company matches its claims to its work — and the companies that get it right treat clarity and proof as the point.

Based in Chicago, Samantha (Sami) brings more than seven years of experience across agency and in-house communications roles.

What We’re Reading is a monthly roundup of current news, commentary, challenges and trends that impact our industry and clients.

Reputation Partners is delighted to welcome Keegan Pavlik as Vice President of AI Integration and Strategy, a newly created role that reflects our continued investment in innovation and helps the firm identify practical, responsible ways to apply emerging technologies across client service, research, and business operations.