
What We’re Reading – August 2025
In August, we unpacked the shifting world of crisis communication–spotlighting Cracker Barrel’s brand backlash, Microsoft’s employee activism, and the evolving playbook for corporate apologies. We
Reputation Partners is a national leader in corporate and business communications and public relations. Over the past 20 years, the agency has helped corporations, brands and other organizations build and protect their reputations via integrated and strategic communications.
Our team is made up of first-rate media, content and digital counselors and communications professionals who create and execute proactive internal and external communications programs.
Reputation Partners also helps clients navigate opportunities, challenges and risks in an ever-changing world. From cyber breaches to labor negotiations and so much more, our team advises, guides and supports companies during challenging and changing times.
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Reputation Partners is proud to have worked with more than 700 clients since our inception, including leading corporations, health systems, trade associations, universities and not-for-profits.
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Our team takes a moment to reflect on company and industry news, milestones and other valuable insights.
In August, we unpacked the shifting world of crisis communication–spotlighting Cracker Barrel’s brand backlash, Microsoft’s employee activism, and the evolving playbook for corporate apologies.
Reputation Partners is excited to announce the promotion of Grace DuFour to Account Executive.
In August, we unpacked the shifting world of crisis communication–spotlighting Cracker Barrel’s brand backlash, Microsoft’s employee activism, and the evolving playbook for corporate apologies. We
We’re excited to announce the launch of RP Impact—our newest offering designed to help organizations navigate today’s polarized world. Your organization is doing meaningful work.
In July, we saw how crisis communication demands clear, coordinated responses, contrasting Qantas’ effective cyber-attack management with Carnival Cruise Line’s missteps, how the evolving digital
Pretend for a moment that you’re the head of communications at a multinational corporation. Your CEO is mid-flight from Hong Kong to New York and
In May, we saw everything from the firing of Kohl’s CEO and fallout from a boycott of Target to Southwest abandoning a cherished perk and
Reputation Partners is very pleased to announce the promotion of Kristin Monroe to Senior Account Supervisor. Since joining the firm last year, Kristin has consistently