What We’re Reading – September 2025

What We’re Reading – September 2025

In September, we saw firsthand what happens when brands lose their way: Ben & Jerry’s grappled with an identity crisis, while Arc’teryx discovered that a flashy stunt can backfire if it clashes with core values. From a viral albino alligator turning into an AI company’s unofficial mascot to a “Bachelorette” casting shake-up dominating headlines, our […]