What We’re Reading – May 2026
What We’re Reading is a monthly roundup of current news, commentary, challenges, and trends that impact our industry and clients. This month, our team focused on how brand trust is built, tested, and sometimes undermined across public relations, employee communications, crisis response, and digital strategy. Highlights included brand expansion and identity questions at Claire’s and […]
Crisis Communications in 2026: Competing for Narrative in an AI-Driven World
The 2026 PRWeek Crisis Comms Conference captured where crisis communications sits right now: in the middle of an always-on, fast-moving information cycle. Narratives form in real time, often before the facts are complete, and frequently in places organizations don’t control. Speakers at the conference kept coming back to two forces behind that reality: rapid adoption […]