Case Study

Eastman Chemical Co.

Type: ESG Communications

forest at dawn

Services Provided:

  • Raise the company’s sustainability visibility
  • Create their first-ever sustainability report
  • Promote their sustainability efforts

Organization Profile:

Website: www.eastman.com

Project

Overview

Eastman Chemical Co. is a $9.1 billion global specialty chemical company. Eastman had long been engaged in one-off sustainability initiatives but had never shared its full story. Eastman engaged Reputation Partners to raise the company’s sustainability visibility and profile to key stakeholders. Our focus included helping them create their first-ever sustainability report, as well as helping them promote their sustainability efforts externally through media relations, speaking opportunities and awards.

Project

Strategy

Our team worked with Eastman to develop and distribute its 2011 sustainability report, first-ever GRI G3-compliant supplement in 2012, 2013 sustainability progress update, and 2014 sustainability report.

Project

Results

Through our efforts, Eastman launched its first-ever sustainability report, which outlined how the company creates value through environmental stewardship, social responsibility and economic growth.  

Project

Conclusion

Additionally, our team secured more than 16 sustainability speaking/award opportunities (ChemInnovations, BusinessGreen Leaders Award, Sustainable Innovations, EcoChem, among others) and more than 25 articles or interviews in top sustainability, chemical or vertical trade publications, including:

LOOK NO FURTHER

LET'S CONNECT

We’re always ready to take on a new project and a new challenge. Let’s schedule a consultation and discuss your needs.

2 hands connecting, touching

PROUD TO HELP

LATEST WORK

Reputation Partners is proud to have worked with more than 700 clients since our inception, including leading corporations, health systems, trade associations, universities and not-for-profits.

Screen with a lock and code written

Ransomware Attack Response

Crisis communications | Employee communications

In spring 2021, a nationally recognized Preferred Provider Organization (PPO) network, comprising over 800,000 medical professionals and millions of patients, fell victim to a ransomware attack perpetrated by the Darkside cybercriminal organization…

Help wanted sign

Digital Recruitment Playbook

Digital strategy | Social media strategy

As the COVID-19 pandemic began to recede in late 2021, many businesses found themselves struggling to recruit employees. In response to this significant hiring challenge, our team was engaged by one of the largest privately owned companies in the U.S. to create a digital recruitment playbook…

valparaiso university image of the sign

Valparaiso University: Mascot Transition Communications Strategy

Crisis communications | Employee communications

Due to building on- and off-campus concerns, and the current social and political climate, Valparaiso University had been intensifying its consideration around retiring the controversial Crusader mascot…