How would it help if your employee base were better informed of the direction of the organization?
In today’s fast-paced world, organizations and leaders must adopt innovative approaches to keep their workforces informed, engaged and on track with key institutional goals.
Internal issues like flexibility, scheduling, staffing shortages, job burnout and DEI concerns, coupled with external issues like climate change, terrorism and geo-political crises are only a few topics employees are thinking about that don’t necessarily align with an organization’s internal communications agenda.
The reality is this misalignment has been growing for a long time. Even before the issues of recent years took hold, there were low levels of employee engagement. Today, only 32% of part-time and full-time employees working for organizations are engaged while 18% are actively disengaged, meaning nearly one out of five are actively ignoring or disregarding what the organization wants them to know or do.
Why Engagement Matters
Strong employee engagement is a key predictor of positive business outcomes. Engaged employees are involved in and enthusiastic about their work and workplace. They produce results that matter to the business. They spread enthusiasm for workplace outcomes internally to their colleagues and externally to support employment branding. The higher the engagement, the higher the retention, which results in lower administrative costs in areas like recruitment, training, not to mention avoiding union organizing efforts or improving relationships in a unionized environment. Managers working with an engaged workforce report greater job satisfaction and fewer people issues to distract them from staying focused on business goals.
An engaged workforce is not simply better. It’s transformative. Let’s get working.