FYZICAL Therapy & Balance Centers is a leading provider of physical therapy, balance rehabilitation, and wellness services, with a mission to help patients achieve optimal health and mobility. Their expert team offers personalized treatment plans that address everything from orthopedic injuries to dizziness and fall prevention, empowering individuals to move better, feel better, and live better.
As the organization prepared for a CEO transition, FYZICAL engaged Reputation Partners to develop a strategic communications plan that would ensure clarity, consistency, and confidence across its network of franchisee partners, clinic teams, and corporate staff.
To support FYZICAL’s leadership transition and maintain stakeholder confidence, Reputation Partners developed and executed a clear, phased communication strategy. To begin, the team aligned key messaging goals with FYZICAL leadership to ensure transparency and reinforce the company’s continued growth trajectory. The team then built a detailed timeline and rollout plan to coordinate communications across audiences.
RP created custom materials such as high-level talking points, FAQs, and targeted emails for each stakeholder group, including clinic teams, franchisee partners, and HQ staff.
Throughout the entire quick turn process, the team provided behind-the-scenes counsel on tone, sequencing, and delivery to ensure a unified message and minimize disruption across the organization.
Reputation Partners successfully delivered tailored CEO transition communications to all key internal audiences within a two-day time span. This communications plan enabled smooth, productive conversations with FYZICAL’s field advisory council (FAC) using clear, well-structured FAQs. The leadership team appreciated the clarity and effectiveness of the materials and noted positive engagement around the seamless transition process.