Albert Einstein College of Medicine

Type: Employee communications

Albert Einstein College of Medicine is one of the nation’s premier centers for research, medical education and clinical investigation.

Key Highlights:

Developed a strategic communications playbook to support Einstein’s shift to a new workplace flexibility model.
Equipped managers with resources to address employee concerns, reinforce value and guide conversations around the transition.
Ensured legal compliance through clear guidelines that mitigated risks associated with multi-state employment laws.

Overview

In summer 2024, Albert Einstein College of Medicine (Einstein) engaged Reputation Partners to create a communications playbook to reimagine workplace flexibility while ensuring legal compliance. The COVID-19 pandemic disrupted traditional work environments, posing challenges for employees and employers alike. Einstein decided to offer employees two options: work on campus at least 50% of the week (three days) or transition to a contract-based role with a new managed services provider.

Strategy

Our team partnered with Einstein to develop a playbook with strategic messaging to:

Highlight Collaboration: Demonstrate that solutions were informed by supervisor and leadership input.
Support Managers: Equip managers to address questions and reinforce employees’ value, regardless of their chosen path.
Empower Employees: Clearly present the choice between working on campus three days a week or transitioning to the managed services provider.

Results

The communications playbook, which included timelines, messaging, FAQs, and internal emails, achieved the following:

Enhanced Support: Employees valued the flexibility to balance personal and professional needs, boosting satisfaction and loyalty.
Talent Retention: Einstein’s approach aligned with modern workplace expectations, strengthening its appeal to top talent.
Compliance Assurance: Clear guidelines addressed legal requirements, reducing risks tied to multi-state employment.

By balancing flexibility, support, and compliance, our team helped Einstein establish a progressive hybrid work approach, setting a standard for employee-focused workplace policies.