This well-known, international automaker has been operating in the U.S. for 50 years and has corporate and manufacturing facilities in nearly 30 locations across the country. Its largest production facility globally is in the southern U.S. and assembles more than 1,500 vehicles each day. Since its opening, the facility has assembled nearly seven million vehicles in the U.S.
A well-known, international automaker engaged Reputation Partners to support its goal of creating a vibrant and interactive employee-focused website as part of its celebrations around a significant milestone anniversary for its largest production facility in the U.S.
The team worked with the client to review its archive of historical information, understand what was available, and determine how decades of history can be condensed and packaged online. This included analyzing past media coverage, major accomplishments/improvements to the facility, employment history and growth, and more. Based on that work, the team created the overarching story that became the written content for the site.
Once the written content was finalized, our team reviewed the automaker’s brand and design guidelines, evaluated other websites that offered a similar user experience to how this site would operate, and combed through a robust image/video library to develop the visuals and layout for the site. We created mockup designs for the client’s review and approval to ensure all parties were aligned on the direction for the site.
Our team simultaneously created a plan for new video content to highlight employees and the positive experiences they’ve had while working at the production facility. We went to the facility and conducted several Q&A interviews with a diverse cross-section of employees. Those interviews were combined into a video that highlights how the automaker invests in both current and future employees, the opportunities employees can take advantage of, and how their employment has benefited them and their families.
The website launched on time and coincided with a larger celebration the automaker was hosting to recognize the milestone anniversary. In the first 10 weeks since going live the site received more than 12,000 views. Employees who visited the site enjoyed the flow and the user experience, spent time watching the variety of embedded videos, and appreciated the way the site highlighted the work they and their current or former colleagues do every day.