The Academy of Management (AOM) is the largest global association devoted to management and organization research, with 20,000 members from more than 120 countries across six continents. AOM publishes several academic journals, organizes international conferences and provides forums for management professors and practitioners to exchange research, insights and ideas on the advancement of management and organization topics.
AOM engaged RP to help strengthen its connection with members and elevate its public presence. Currently, RP provides ongoing strategic communications support focused on driving engagement, visibility, and media impact. Our efforts center on sustaining strong momentum in earned and organic media coverage, expanding the reach of AOM and diversifying communications strategies to support both member retention and new member recruitment.
To strengthen AOM’s visibility across national and international media, Reputation Partners launched a strategic, targeted outreach campaign focused on journalists covering HR, management, organizational behavior, and related fields. By spotlighting timely scholarly research and positioning AOM members as expert voices on emerging trends, RP successfully expanded the organization’s media distribution list and built valuable new relationships with reporters — driving increased earned media coverage and meaningful engagement across social platforms.
Each quarter, Reputation Partners curated and distributed biweekly, targeted research emails — a streamlined media resource that connected AOM’s latest scholarly work with timely themes, news cycles, and observances. Over the course of the year, these distributions were continually refined to maximize impact, featuring sharper content aligned with trending headlines and feedback-driven enhancements. By incorporating unlocked research articles and insights from journalist interactions, RP significantly increased link clicks, media engagement, and the overall effectiveness of AOM’s outreach.