What We’re Reading – April 2026
What We’re Reading is a monthly roundup of current news, commentary, challenges, and trends that impact our industry and clients. This month, our team explored how reputation is shaped in real time, and the quieter trust builders that sustain it, like outcome-first product design and face-to-face communication. Highlights included United shifting to more upfront delay […]
AI Is a Tool. Storytelling Is the Strategy.
AI has made it radically easier to produce content — it even helped outline this article. With just a few prompts and tailoring, it can generate blogs, social posts, talking points, even thought leadership content in seconds. But as this content becomes more normalized and overly utilized, something else has become increasingly scarce: meaning. Audiences […]