From Insight to Impact: Key Takeaways from the Meltwater Summit
By Makenna Eldridge, Senior Account Executive, Reputation Partners This year’s Meltwater Summit was packed with lessons and insights that continue to shape how we approach strategic communications here at Reputation Partners. With AI reshaping the way we work, misinformation complicating narratives, and niche audiences driving influence, staying ahead means staying curious, always learning and adapting, […]
Navigating New Social Media Platforms: Should Your Brand Jump In?
Social media is shifting fast. X (formerly Twitter) continues to evolve in unpredictable ways, discussions around TikTok’s future remain ongoing, and new platforms like BlueSky and RedNote are gaining traction. With every new app comes a familiar question for brands: Should we be there? While some businesses benefit from being early adopters, others risk stretching […]