What We’re Reading – September 2025
In September, we saw firsthand what happens when brands lose their way: Ben & Jerry’s grappled with an identity crisis, while Arc’teryx discovered that a flashy stunt can backfire if it clashes with core values. From a viral albino alligator turning into an AI company’s unofficial mascot to a “Bachelorette” casting shake-up dominating headlines, our […]
Celebrating Five Years of Excellence: RP Named to PRNews’ Agency Elite Top 120
For the fifth consecutive year, Reputation Partners has been named to PRNews’ Agency Elite Top 120 — a recognition reserved for the most innovative and impactful communications firms in the country. This recognition is more than an award—it’s a reflection of the results we deliver for our clients and the culture of collaboration that fuels […]
Crisis Communications in the Cancel Culture Era
In today’s digital age, companies and public figures face the risk of being “canceled” for a variety of reasons. In some cases, it’s in response to something they’ve said or done. In others, it’s the result of viral outrage or fleeting online trends. Katy Perry was a recent target of cancel culture after participating in […]
What We’re Reading – August 2025
In August, we unpacked the shifting world of crisis communication–spotlighting Cracker Barrel’s brand backlash, Microsoft’s employee activism, and the evolving playbook for corporate apologies. We also explored how brands like Duolingo and the Taylor Swift/Travis Kelce partnership are redefining social media and cross-industry PR, while taking a clear-eyed look at where AI really stands today. […]
Reputation Partners Promotes Grace DuFour to Account Executive
Reputation Partners is excited to announce the promotion of Grace DuFour to Account Executive. Since joining the firm in 2023, Grace has grown to become a go-to collaborator for both teammates and clients. She plays a key role across multiple accounts, supporting day-to-day activities such as media list curation, monitoring reports, media outreach, tracking and […]
Introducing RP Impact: Our New Solution for Purpose Communications in a Polarized World
We’re excited to announce the launch of RP Impact—our newest offering designed to help organizations navigate today’s polarized world. Your organization is doing meaningful work. You’re creating jobs, supporting communities, solving real problems. But in today’s environment, many organizations have gone silent about their contributions—and that silence is damaging to their reputation and causing missed […]
The Partner Companies (TPC) Case Study
Type: Integrated Communications Back to All case studies The Partner Companies (TPC) is a global diversified manufacturing company that creates mission-critical solutions for innovators in the aerospace, defense, clean energy, medical, and technology industries. Founded in 2010, TPC has grown into an international leader with 10 specialty manufacturers in the United States, China, Wales, and […]
Encore Case Study
Type: Employee Communications Back to All case studies 23 Increase in confidence when managing difficult conversations following the RP-led leadership training Encore is a global event production company that offers comprehensive support throughout the planning and execution of events. They work closely with venue partners to help ensure events of all sizes run smoothly and […]
What We’re Reading – July 2025
In July, we saw how crisis communication demands clear, coordinated responses, contrasting Qantas’ effective cyber-attack management with Carnival Cruise Line’s missteps, how the evolving digital landscape highlights comms teams driving creative initiatives, leveraging AI’s growing influence and much more. These insights reinforce a clear message: successful communication today demands clarity, credibility and a deep understanding […]
Reputation Partners Promotes Emma Smits to Senior Account Executive
Reputation Partners is excited to announce the promotion of Emma Smits to Senior Account Executive. Since joining the firm in 2023, Emma has quickly established herself as a trusted leader among teammates and clients alike. She plays a key role across multiple accounts, consistently delivering strong results, fostering meaningful client relationships and bringing a thoughtful, […]