What We’re Reading – December 2025

What We're Reading

From the “command and control” RTO mandates at Dell to the political backlash against data center secrecy, our team saw this month that treating transparency as an option rather than a foundation is a recipe for crisis.

What We’re Reading – November 2025

The New Energy Revolution: Why Reputation Will Determine Success

From the retail CEO exodus to cringe-worthy layoff tactics, our team saw this month that treating stakeholders poorly guarantees backlash. Success now hinges on being human—whether it’s managing a crisis like the Starbucks’ Bearista Cup frenzy or sparking consumer joy like Dick Clark’s New Year’s Rockin’ Eve coming to Chicago. The message is simple: only […]

What We’re Reading – October 2025

What We're Reading October

The battle for truth is being redefined in real time. As AI enters newsrooms and independent journalism struggles, the way information is created, shared, and trusted is changing faster than ever. This month, our team read about the push for communicators to act as active guardians of credibility, whether by rejecting AI for a stance […]

What We’re Reading – September 2025

What We’re Reading – September 2025

In September, we saw firsthand what happens when brands lose their way: Ben & Jerry’s grappled with an identity crisis, while Arc’teryx discovered that a flashy stunt can backfire if it clashes with core values. From a viral albino alligator turning into an AI company’s unofficial mascot to a “Bachelorette” casting shake-up dominating headlines, our […]

Celebrating Five Years of Excellence: RP Named to PRNews’ Agency Elite Top 120

Agency Elite Top 120

For the fifth consecutive year, Reputation Partners has been named to PRNews’ Agency Elite Top 120 — a recognition reserved for the most innovative and impactful communications firms in the country. This recognition is more than an award—it’s a reflection of the results we deliver for our clients and the culture of collaboration that fuels […]

Crisis Communications in the Cancel Culture Era

Cancel Culture

In today’s digital age, companies and public figures face the risk of being “canceled” for a variety of reasons. In some cases, it’s in response to something they’ve said or done. In others, it’s the result of viral outrage or fleeting online trends. Katy Perry was a recent target of cancel culture after participating in […]

What We’re Reading – August 2025

What we're reading August

In August, we unpacked the shifting world of crisis communication–spotlighting Cracker Barrel’s brand backlash, Microsoft’s employee activism, and the evolving playbook for corporate apologies. We also explored how brands like Duolingo and the Taylor Swift/Travis Kelce partnership are redefining social media and cross-industry PR, while taking a clear-eyed look at where AI really stands today. […]

Reputation Partners Promotes Grace DuFour to Account Executive 

Grace DuFour

Reputation Partners is excited to announce the promotion of Grace DuFour to Account Executive.  Since joining the firm in 2023, Grace has grown to become a go-to collaborator for both teammates and clients. She plays a key role across multiple accounts, supporting day-to-day activities such as media list curation, monitoring reports, media outreach, tracking and […]