Genuine vs. Opportunistic: When Brands React to Tragedy
A well-timed and sensitive reaction from Planters kept their #RIPeanut Super Bowl campaign from seeming tone-deaf after the tragic death of NBA legend Kobe Bryant. Where do brands fit in when tragedy strikes?
6 Essential Components of a Social Media Strategy
Social media is one of the most important tools in your marketing arsenal, so knowing how to build an effective strategy is imperative.