RP Welcomes RJ Bruce Back to the Team
We’re excited to share that RJ Bruce has rejoined the RP team as an Account Director! He’s the latest RP boomerang and we couldn’t be more delighted! As an Account Director, RJ will support and lead a range of strategic communications programs, with an emphasis on crisis and issues communications as well as new business efforts. […]
What We’re Reading – January 2021
What We’re Reading is a monthly roundup of current news, commentary, challenges and trends that impact our industry as well as those of our clients. From the new administration’s impact on labor enforcement to lessons learned from the GameStop crisis to adapting pitches to noisy news cycles, here’s a look at the news that stood […]
Keeping Company Culture Alive While Working Remotely
How do you nourish a company culture that depends on in-person engagements when your full team has to work remotely for an extended period of time?
Genuine vs. Opportunistic: When Brands React to Tragedy
A well-timed and sensitive reaction from Planters kept their #RIPeanut Super Bowl campaign from seeming tone-deaf after the tragic death of NBA legend Kobe Bryant. Where do brands fit in when tragedy strikes?
6 Essential Components of a Social Media Strategy
Social media is one of the most important tools in your marketing arsenal, so knowing how to build an effective strategy is imperative.