Briggs & Stratton

Type: Financial Communications

With over 110 years of experience, Briggs & Stratton is trusted by millions of people around the globe and backed by the largest service network in the industry. They are the world’s largest small engine producer, the number one marketer for pressure washers, and a leading manufacturer of power generation, lawn and garden turf care and job site products.

Key Highlights:

Provided a communications plan to drive a clear and concise narrative surrounding a Chapter 11 restructuring
Coordinated closely with a full set of external advisors

Overview

Briggs & Stratton, the world’s #1 producer of small engines for outdoor power equipment, engaged Reputation Partners to assist as the company announced a Chapter 11 restructuring and eventual sale.

Strategy

Our team built a comprehensive communications plan that included a core set of communications to drive a clear and concise narrative, ensuring Briggs & Stratton’s internal and external stakeholders understood what was happening and why, and what it meant for each of them.

We coordinated closely with a full set of external advisors to provide a cohesive narrative across all company communications.

Results

Briggs & Stratton was able to effectively and efficiently communicate with and address all stakeholder questions and was ultimately positioned positively for a successful sale.