Landing in Las Vegas for CES always reminds me just how massive a 148,000-attendee event is.
While innovation was expected, this year stood out for its immersive atmosphere and inspiring ideas. To no one’s surprise, AI took center stage. However, there were several unexpected innovations that made me especially optimistic about what’s possible in 2026 — and surer than ever that companies who understand the inherent value of skilled story-telling and effective communications will stand apart in 2026 and beyond.
My biggest surprise: I did not expect the keynote speech to come from a legacy construction and mining company, but Joe Creed, CEO of Caterpillar, delivered a keynote on the pivotal moment we find ourselves in around the tension between automation, efficiency and humanity. His vision for the intersection of technology, skilled labor, human judgement and ingenuity made me rethink the boundaries of what’s possible, while further underscoring the power of skilled storytelling for all corporations looking to thrive in 2026. His vision was paired perfectly with the backdrop of CES – reminding all of us that if you want to stand apart, you still must tell your story to the right audience, in the most relevant channel, with impact. Well done, Caterpillar.
Here are the rest of the takeaways I’m bringing with me into this year to inform our work with our wonderful client partners with momentum and purpose — to tell their stories of how they’re meaningfully moving forward through effective, compelling and modern communications strategies. If you’re a brand looking to share your story as you navigate the next chapter of 2026, reach out. We’d love to connect.
Key Takeaways I’m Bringing Into 2026
- AI Innovation Touches Every Sector: I witnessed rapid advancements in AI applications, from predictive analytics in manufacturing to intelligent automation in logistics and tailored experiences in retail and food/beverage alcohol. The possibilities for growth and efficiency seem limitless and a bit daunting at times – but there was an overwhelming sense of optimism.
- The “Invisible Layer” of Innovation—and Protecting Skilled Trades: Joe Creed described the “invisible layer” of the innovation tech stack—the essential, yet often overlooked work in mining, manufacturing, and construction. His insight that “code and concept can move seamlessly to steel and concrete” made me appreciate the vast potential of AI integration in skilled trades. I’m inspired by how automation can take on the most dangerous or repetitive tasks and allow skilled workers to focus on judgment-driven problems all while keeping humans safer while AI powers risky labor.
- Healthcare Inspiration: A Focus on Women’s Health That’s Long Overdue: The healthcare sector at CES especially inspiring this year thanks to organizations like AARP and Abbott. Their commitment to innovation in women’s health—developing solutions that enhance longevity and improve quality of life—stood out to me. I left with fresh perspective on the importance of preventative care, advanced diagnostics, and personalized health management. The collective drive to improve women’s health and well-being gave me hope for a healthier future for all.
- Manufacturing and Technology Trends: The Siemens and Hitachi booths were highlights of my visit. Their immersive showcases revealed how digital and physical realms are converging in today’s industrial landscape, and how global leaders are shaping the next wave of transformation.
- AI’s Role in Manufacturing and Logistics: It’s clear that automation and AI are redefining supply chains, boosting production abilities, and making warehouses and transportation networks safer and more efficient. Brands who embrace and shape their own stories of AI innovation are standing apart.
- Retail and Food/Beverage Innovation: AI-powered solutions are reshaping customer engagement, inventory management, and demand forecasting—making operations smarter and services better than ever. I witnessed an AI kitchen assistant meal plan and grocery shop all from a single refrigerator.
- AI as a Partner for Human Potential: If there’s one consensus I’m taking with me, it’s that AI should be an enabler, not a replacement. I envision a future where AI handles hazardous or monotonous jobs, while we humans focus on creativity, strategy, and decision-making—drawing on our strengths to work alongside technology, not compete with it.
