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COVID-19 (Coronavirus) – Implications Beyond The Headlines

Posted on March 3, 2020 by Nick Kalm

COVID-19 (formerly known as novel coronavirus) has sadly sickened thousands of people in countries from China to Iran to the United States, and has proven fatal for many, especially the elderly and those with existing health issues. A vaccine is still weeks away (at minimum) and no one yet knows how the disease will spread or how effective response measures will be.

As of this writing (Tuesday, March 3rd), the number of COVID-19 cases continues to grow, and businesses are temporarily closing operations and cancelling non-essential travel.  Conferences are shifting to purely virtual gatherings, and universities are suspending their exchange programs.  Even missionaries are putting travel on hold while the world watches and waits to see how this disease spreads.

A great deal has already been written about how to respond to this situation from a public relations standpoint (hint: good crisis communications and hygienic principles still apply) and on whether or not the world public health response is appropriate or represents either an overreaction or underreaction.  Certainly, the stock market has reacted wildly to events.
Because so much has already been written, I’m going to take a different track and focus on some of the less-discussed implications of COVID-19 and what organizations can do about them.

In a fluid situation like this one, more is still unknown than known.  But forward-looking communicators need to look beyond the here and now and consider steps that may need to be taken tomorrow or the next day.  What are you doing to prepare for what’s next?

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We understand these are difficult times and want to assure all of our clients and friends of the firm that we’re here to assist in any way we can.
COVID-19 insights for your business.  Read More

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