Children learn best through experience. The Goddard School uses current, academically endorsed methods to ensure that children have fun while learning the skills they need for long-term success in school and in life.
At the onset of the COVID-19 pandemic in 2020, The Goddard School – the nation’s leading premium early childhood education provider with more than 640 franchised schools – sought a PR partner capable of driving enrollment at both existing and new schools, and positioning the brand and key executives as thought leaders in the competitive early childhood education industry.
Today, our work spans both The Goddard School, and Goddard Systems, LLC, manager of The Goddard School franchise system, through an integrated corporate communications and PR approach that strengthens the brand’s voice nationally and locally, as well as attracts prospective franchisees.
Our team developed a strategic public relations strategy focused on three core pillars: media visibility, thought leadership and franchise development.
We led proactive media outreach across national, trade and local outlets, consistently securing earned coverage that spotlighted Goddard’s differentiators, supported enrollment and reinforced its reputation as an industry leader. To amplify executive visibility, we coordinated annual virtual media tours timed to the back-to-school season, resulting in more than 1,800 placements and reaching over 44 million families. These efforts helped position Goddard’s leadership and educators as trusted experts on topics ranging from parenting, child development and health and safety.
In 2024, we supported one of the brand’s most exciting milestones: the launch of its exclusive inquiry-based education program called Wonder of Learning. To encourage all families to practice inquiry-based learning at home, Goddard published its first-ever children’s book, “Curious Blueberry the Carousel Horse.” We executed a multifaceted PR campaign that included widespread media outreach and the development and distribution of 150 press kits to national reporters, podcast hosts and influencers. These efforts generated positive media coverage and built excitement and visibility around both the curriculum and book launch.
To support Goddard’s franchise development, we developed and coordinated a strategic social media calendar—planning, drafting, and tailoring content that showcased the brand’s growth, celebrated franchisee success stories, and aligned with key milestones. We also created dynamic sizzle reels for the annual franchisee convention to energize internal audiences. Together, these efforts strengthened Goddard’s online presence and helped attract prospective owners.
As a result of our work, The Goddard School was mentioned in top-tier national, trade and regional media:
National
Trade
Local
