The Goddard School

Type: Public Relations


U.S. Media Outlet Mentions


Media Impressions

Goddard Schools, LLC

Children learn best through experience. The Goddard School uses current, academically endorsed methods to ensure that children have fun while learning the skills they need for long-term success in school and in life.

Key Highlights:

  • Proactively pitched and secured stories that demonstrated The Goddard School’s industry-leading expertise and subject matter experts
  • Established a rapid response monitoring team to insert the brand in timely and newsworthy stories
  • Conducted media training for key spokespeople


In summer 2020, The Goddard School, a leading, nationwide premium childcare provider with over 600 schools, was managing the worst days of the COVID-19 pandemic, including decreased enrollments at many of its schools. Additionally, the franchising owner for The Goddard School, Goddard Systems, LLC, had also recently hired a suite of new executive leaders, including a new president and CEO, and this team had its eyes set on future expansions around the country. The new leadership team sought a PR team capable of driving enrollment at both existing and new schools, and establishing the brand and key leaders as thought leaders in the competitive childcare/early childhood education industry. Our work is ongoing.


Reputation Partners established a comprehensive plan to build broader awareness of The Goddard School’s locations, competitive advantages and values.

To position its executives and local educators as prominent advocates for children and the childcare industry in 2022, our team coordinated a back-to-school virtual media tour, which generated 1,074 placements reaching more than 22 million families. We also secured 90 media placements garnering 1,076,990,790 impressions through targeted earned media outreach.


As a result of our work, The Goddard School was mentioned in top-tier national, trade and regional media: