How to Lead with Empathy and Rebuild Engagement with Healthcare’s Frontline Workforce


Join us May 14 for Burnout Blues: How Healthcare Leaders Can Use Data to Rebuild Engagement with Frontline Employees

Healthcare’s frontline workforce is in crisis.  Bedside nurses bore the brunt of the COVID-19 pandemic, which compounded earlier challenges. Statistics from the National Council of State Boards of Nursing (NCSBN) 2023 comprehensive workforce study indicate approximately 100,000 RNs left the workforce over the past two years. Stress, burnout and retirements may cause another 600,000+ experienced RNs to leave the workforce by 2027. Doctors (especially Interns, Residents and Fellows) are also struggling and demanding better communication, compensation and changes to scheduling.

It’s clear that it’s time for hospitals and healthcare systems to rethink how they employ tools and systems that engage with essential frontline workers.

In their upcoming webinar, “Burnout Blues: How Healthcare Leaders Can Use Data to Rebuild Engagement with Frontline Employees,” industry experts Anne Marie Mitchell and Fiona Jamison will provide invaluable guidance on better understanding the stressors on frontline healthcare providers and using effective communication to address them.

The webinar invites hospital and healthcare system HR and communications leaders, as well as their partners in administration, for a discussion of the current state, what’s at stake and how to respond with new research and communications approaches that demonstrate empathy and authenticity.

Much of the conversation will center around the essential skill of asking “why” and “how” when it comes to impactful research and communication programs —

  • Why do some forms of research demonstrate authentic listening while others don’t and how can we change to meet today’s needs?
  • Why do certain communications methods reflect what it’s like to walk in their shoes and others don’t? How can we change to meet today’s needs?
  • Why is it essential to see the moments of an essential workers’ day as unique and meet them where they are with what they need, and how do we do that better?

These are not small questions. In fact, asking the right questions and turning the insights into action is our job as communicators and researchers dedicated to building and strengthening engagement.

With nothing less than the ability to deliver healthcare to people across the U.S. at stake, it’s time for action.

Click here to learn more and register for this free webinar.