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Insights
Our team takes a moment to reflect on company and industry news, milestones and other valuable insights.
Andrew Moyer and David Humphrey explore how the communications field is being reshaped by AI—and why the most effective communicators will be those who pair technological fluency with enduring skills in writing, storytelling, and strategic judgment. Take a look!
In an AI-driven news cycle, success in PR means mastering both sides of the story—partnering with media through credible insights and leading conversations through powerful owned content.
The battle for truth is being redefined in real time. As AI enters newsrooms and independent journalism struggles, the way information is created, shared, and trusted is changing faster than ever. This month, our team read about the push for communicators to act as active guardians of credibility, whether by rejecting AI for a stance of “radical authenticity” or by optimizing content for the “machine audience.” Take a look!
I joined healthcare’s most influential leaders in Washington, D.C. last week at Modern Healthcare’s annual summit. I was eager to listen in as they tackled the field’s toughest questions.
In September, we saw firsthand what happens when brands lose their way: Ben & Jerry’s grappled with an identity crisis, while Arc’teryx discovered that a flashy stunt can backfire if it clashes with core values.
For the fifth consecutive year, Reputation Partners has been named to PRNews’ Agency Elite Top 120—a recognition reserved for the most innovative and impactful communications firms in the country.
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