What We’re Reading is a monthly roundup of current news, commentary, challenges and trends that impact our industry and clients.

Reputation Partners is delighted to welcome Keegan Pavlik as Vice President of AI Integration and Strategy, a newly created role that reflects our continued investment in innovation and helps the firm identify practical, responsible ways to apply emerging technologies across client service, research, and business operations.

Reputation Partners is pleased to welcome Ava Rosenberg to the firm as an Assistant Account Executive, based in our Chicago office.

What We’re Reading is a monthly roundup of current news, commentary, challenges, and trends that impact our industry and clients.

Every year, the Gartner Marketing Symposium brings together the foremost CMO leaders to take stock of where marketing is heading. This year in Denver, the conversations were sharp, the stakes were high — and one insight rose above all others.

I recently had the privilege of joining some of the sharpest minds in our industry at the Mirren Conference in New York — new business leaders, agency search consultants, and brand and communications executives, all gathered to wrestle with the questions defining our field right now.