Insights

The media: they can invoke excitement in some and nerves for others. There’s no denying that when a reporter calls, your blood pressure rises and you get a little more guarded. Instead of feeling overwhelmed, turn to these RP guidelines to ensure you are well-prepared the next time the media calls.

It’s no secret the hospitality industry is among those that have suffered the greatest economic impact at the hands of COVID-19. So, what’s the next frontier for travel and hospitality, and how can it be communicated? Account Director Fran Fyten shares key insights and best practices.

What do your fellow professionals see as the top communications challenges? With the unprecedented events of the past three or four months, Reputation Partners conducted a survey recently of more than 2,900 potential respondents.  Some of the results were confirming.  Others, given the timing of the survey, were quite surprising.

How do you nourish a company culture that depends on in-person engagements when your full team has to work remotely for an extended period of time? Director of Digital Strategy Paige Borgman shares a few suggestions that have served our team well thus far.

As we approach this new state of the COVID-19 pandemic, uncertainty will rise and opinions will conflict. Some may think reopening the economy is premature, while others might feel like it’s long overdue. Account Director Sam Orne shares insights on how organizations can successfully navigate this communication challenge and avoid stakeholder backlash.

Reputation Partners is pleased to announce Paige Borgman’s promotion to Director of Digital Strategy.

A short time ago, Nick Kalm wrote a post about how important it is for organizations to protect and support their communications functions in times like these.  But, now that we’re in that indeterminate “no man’s land” between the shutdown and what is increasingly looking like a phased and gradual reopening, what should communications leaders and their teams be doing now?

The COVID-19 pandemic has created a continuously expanding crisis on the global stage unlike anything we’ve experience before in this lifetime. Today, organizations in every sector across the entire country are faced with the often daunting task of communicating through a crisis. While the situation is unprecedented, the core elements and fundamentals of crisis communications still apply.

Especially at this point in time, having a strong communications and PR team in place is vital.  As organizations look to the future beyond the current COVID-19 crisis, they should recognize how that function should be protected, nurtured and grown.  This is one of the smartest and self-preserving investments they can make.

The pace and extent of governmental and societal responses to COVID-19 in the past week or so is nothing less than astonishing. What can organizations do to help themselves, their employees and their customers during these very troubled and challenging times? Nick Kalm offers his insights.