A well-timed and sensitive reaction from Planters kept their #RIPeanut Super Bowl campaign from seeming tone-deaf after the tragic death of NBA legend Kobe Bryant. Despite the positive public sentiment, this would-be case study connects us back to a critical discussion within the industry: Where do brands fit in when tragedy strikes?
How do you make your media pitch stand out? Here are five tips for effective media pitching.
Nick Kalm shares his insights on the top PR trends for 2020.
RP is pleased to announce the addition of Vice President Stephanie Murray to the firm’s Chicago office.
RP is pleased to welcome Vice President Michael Grimm to our growing firm.
RP is thrilled to welcome Natalie Wanner as an account coordinator in our Chicago office.
RP is pleased to welcome Judy Twist as Vice President of Operations in our Chicago Office.
Social media is one of the most important tools in your marketing arsenal, so knowing how to build an effective strategy is imperative. RP’s Digital Strategist, Paige Borgman, highlights 6 key components every social media strategy should include.
RP is delighted to welcome Andrew Moyer to its Chicago office as executive vice president and general manager.
The biggest digital/social media trend? Influencers. But, it’s not the A-List celebrities that first come to mind. It’s the “power middle.” The other trends influencing our strategies include zeroing in on digital return on investment, marketing to Gen Z and the rise of AR/VR.