Mirabel
Type: Marketing Services
Memberships & Recruitment Targets
Situated in the desert foothills of North Scottsdale, just to the north of the McDowell/Sonoran Preserve and to the west of the Tonto National Forest, the Mirabel community is comprised of 713 acres of high desert landscape and includes 335 home sites and a privately owned golf club.
Key Highlights:
- Helped the company regain its industry leadership
- Assisted with complete rebrand to increase membership and streamline marketing efforts
Overview
Mirabel is a luxurious golf course and housing community in Scottsdale, Arizona that faces stiff competition from more than 15 competitor clubs within a 20-mile radius. The marketing team contacted Reputation Partners to assist with a rebranding effort, with the goals of increasing membership and streamlining the marketing of the golf club and the homeowners’ association.
Strategy
Our team built a comprehensive strategy and detailed timeline to allow the Mirabel marketing team to achieve its goals and begin marketing to an expanded group of prospects with a modular brochure system and new microsite.
Our research with current members, realtors and even those who considered joining but did not, enabled us to position the club uniquely among the many competing courses.
Results
Within the first few months of launching the new marketing materials, Mirabel achieved many of its near-term business development goals, including selling out its memberships and exceeding recruitment targets by 300 percent. In addition, the team has reinvested in future marketing efforts with a new stationery package and corporate video.
