NCSBN 2024 Workforce Study

Type: Public Relations

26.2

Impressions

765

Broadcasts

The National Council of State Boards of Nursing (NCSBN) is a not-for-profit organization that empowers and supports nursing regulators across the world in their mandate to protect the public. As a global leader in regulatory excellence, NCSBN champions regulatory solutions to borderless health care delivery, agile regulatory systems and nurses practicing to the full scope of their education, experience and expertise.

Key Highlights:

Coordinated a Virtual Media Tour to share key 2024 Workforce Study findings, resulting in 765 broadcasts to date.
Proactively pitched and secured media coverage with leading healthcare reporters that position the NCSBN survey as the largest and most comprehensive study in the country.
Conducted media training for key spokespeople and supported social media content and graphic development.

Overview

As a world leader in nursing regulation and nursing workforce research, The National Council of State Boards of Nursing (NCSBN) released its biennial Workforce Study, surveying 800,000 nurses to understand the state of the workforce since the previous study revealed a workforce crisis following the COVID-19 pandemic. Through comprehensive research, NCSBN found that nearly 40% of nurses reported an intent to leave the workforce or retire within the next five years.

In order to help communicate these issues broadly, RP helped coordinate a multi-faceted media relations approach – comprised of earned media outreach, a virtual media tour (VMT), a news release distribution, social media content support and more.

Strategy

Leverage the VMT in addition to proactive media outreach – allowing RP to streamline efforts, drive meaningful conversations, and achieve maximum impact for NCSBN’s story.
Conduct targeted media outreach under embargo with top-tier reporters who covered the previous Workforce Study and are most likely to deliver highly nuanced, contextual reporting of the latest report.
Effectively communicate key messages that position NCSBN as a solution-minded leader helping to improve and grow the nursing workforce across the nation, backed by exclusive, comprehensive NCSBN research.

Results

Successfully coordinated a VMT the day of the report release, resulting in 765 broadcasts to date and over 2 million impressions.
Secured earned media coverage with leading health trade outlets, resulting in 6M impressions to date.
- Modern Healthcare: Nursing shortage worsened by retirements, as burnout persists
- Becker’s Hospital Review: 40% of nurses eye exit by 2029: 5 findings from NCSBN’s new workforce report
- MedCity News: Nursing Exodus Continues: 4 in 10 Plan to Leave by 2029
- Health Leaders: New NCSBN Data Indicates Why Nurses Are Leaving the Workforce
- McKnights Senior Living: Survey reveals ‘dramatic shift’ in nurses’ work and well-being
Helped coordinate social media content to further amplify coverage across LinkedIn, Twitter, Instagram and Facebook.
Received requests to review survey results from leading universities like George Washington University.

Distributed a news release over BusinessWire, resulting in an additional 117.8 million impressions.