Nick Kalm Comments on Cambridge Analytica Scandal

Case Study

Digital Recruitment Playbook (Reyes)

Type: Digital Strategy

Services Provided:

Comprehensive audit
Content strategy
Recommended channel focus
Much More!

Organization Profile:

Website: www.reyesholdings.com

Project

Overview

As the COVID-19 pandemic began to recede in late 2021, many businesses found themselves struggling to recruit employees. In response to this significant hiring challenge, our team was engaged by one of the largest privately owned companies in the U.S. to create a digital recruitment playbook – a comprehensive resource rooted in research and designed to provide them with the tools needed to effectively reach and engage qualified candidates across digital channels.

Project

Strategy

The playbook was tailored to the company’s unique needs, taking into account the workforce they’re trying to reach, current recruitment efforts, the company’s culture, a competitive analysis of comparable companies targeting similar talent pools, and more.

Project

Results

Complete findings from a comprehensive audit of the client’s owned channels, those of their key executives, channels of 3-5 peers/competitors and those of their leaders
Content strategy including overarching pillars to guide content creation
Recommended channel focus including guidance on expanding to new platforms and/or eliminating existing channels
Recommended profile updates to ensure all brand and executive channels are fully optimized

Channel-specific recommendations including priority content pillars and suggested post cadences
Community management and engagement strategy including reactive and proactive messaging, response protocols and escalation plans for negative comments, messages, reviews, etc. and best practices for ongoing social listening.
Benchmarking and key performance indicators for the first year of the program
Executive positioning plans that supplement company recruitment efforts

Project

Conclusion

Our team worked closely with the appropriate members of the client’s communications team throughout the entire playbook development process to ensure the final strategy aligned with their needs, budget and resources they had available to successfully execute the program.

LOOK NO FURTHER

LET'S CONNECT

We’re always ready to take on a new project and a new challenge. Let’s schedule a consultation and discuss your needs.

PROUD TO HELP

LATEST WORK

Reputation Partners is proud to have worked with more than 700 clients since our inception, including leading corporations, health systems, trade associations, universities and not-for-profits.

Ransomware Attack Response

Crisis communications | Employee communications

In spring 2021, a nationally recognized Preferred Provider Organization (PPO) network, comprising over 800,000 medical professionals and millions of patients, fell victim to a ransomware attack perpetrated by the Darkside cybercriminal organization…

Digital Recruitment Playbook

Digital strategy | Social media strategy

Valparaiso University: Mascot Transition Communications Strategy

Crisis communications | Employee communications

Due to building on- and off-campus concerns, and the current social and political climate, Valparaiso University had been intensifying its consideration around retiring the controversial Crusader mascot…