Reputation Partners
Reputation Partners

Our Work

Digital Recruitment Playbook

Digital strategy, social media strategy

Overview

As the COVID-19 pandemic began to recede in late 2021, many businesses found themselves struggling to recruit employees. In response to this significant hiring challenge, our team was engaged by one of the largest privately owned companies in the U.S. to create a digital recruitment playbook – a comprehensive resource rooted in research and designed to provide them with the tools needed to effectively reach and engage qualified candidates across digital channels.

The playbook was tailored to the company’s unique needs, taking into account the workforce they’re trying to reach, current recruitment efforts, the company’s culture, a competitive analysis of comparable companies targeting similar talent pools, and more.

Playbook Components

Following a comprehensive owned and competitive audit, our team developed a data-driven digital recruitment strategy detailing, but not limited to, the following:

Our team worked closely with the appropriate members of the client’s communications team throughout the entire playbook development process to ensure the final strategy aligned with their needs, budget and resources they had available to successfully execute the program.

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