Reputation Partners was engaged by a global quick service restaurant company to provide real-time issues monitoring, reporting and counsel and 24/7 support. The company faced challenges ranging from food quality and supply chain issues, NGO/activist campaigns, labor relations, significant litigation and leadership transitions.
Strategies
RP established a comprehensive program to provide real-time monitoring of print, broadcast and social media to:
Provide rapid response corrections of incorrect reporting
Inform strategic shifts in ongoing communications plans
Brief senior leadership on effectiveness of public relations efforts
Track key message and statement pull through
Results
Over the initial six months, RP has provided monitoring support and counsel for over 50 U.S. and global issues, including the ongoing impacts of COVID-19 on individual restaurants and their supply chain, a sustained and ongoing labor union campaign, multiple physical protests and national regulatory actions
RP provided real-time coverage, counsel and end-of-day coverage reports and quantitative analysis
For each issue, RP developed comprehensive quantitative and qualitative reports delivered to C-Suite audiences, which helped inform future organizational strategy
Monitoring and reports spanned social media, monitoring key influencers and viral posts, traditional digital media, broadcast media and print media
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