Nypro was an independent, employee-owned $1.2 billion plastics manufacturer with 12,000 employees and an employee stock ownership model (ESOP). In order to grow and thrive, the company decided to merge with Jabil, a global electronic manufacturer. However, the merger was contingent upon 80 percent of Nypro’s ESOP shareholders approving the transaction – which would mean they would no longer receive ESOP payouts and may potentially risk losing their jobs through the merger. Nypro engaged Reputation Partners to manage all internal communication around this historic company event to not only achieve merger approval, but also ensure employee retention and ongoing productivity, as well as to preserve customer satisfaction and community support.
RP’s communications efforts were centered around clearly illustrating Nypro’s financial situation and why a merger was necessary for the company to survive, how alternatives were explored and ruled out, as well as articulating the opportunities/benefits for all audiences involved. Our team developed a full suite of communication materials, including fact sheets, employee and customer emails, town hall employee presentations, videos and more. We also built a dedicated Nypro merger website to house all communications materials, share updates in a timely manner, and allow for anonymous employee questions and comments via a feedback form. Through Nypro and our team’s collective efforts, the vote achieved 98+ percent approval, far exceeding the 80 percent needed.