The Marcus Corporation (NYSE: MCS), based in Milwaukee, Wis., is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. The company has two divisions: Marcus Theatres® and Marcus® Hotels & Resorts. The communications challenge was to build awareness and support for the public company as the umbrella for the two divisions that were the names recognized by consumers.
Reputation Partners managed all financial communications for this publicly-traded company, including earnings releases, material announcements, investor presentations, and the company’s investor relations website, annual report and annual shareholders’ meeting, including a virtual annual meeting in 2020. Reputation Partners worked closely with the executive leadership team in strategizing announcements, messaging and in telling the company’s story to the investment community, as well as facilitating corporate media relations and speechwriting for internal and external audiences.
The Marcus Corporation has a solid analyst following and numerous long-term institutional and individual investors who recognize the company’s strong financial position, successful growth strategies and solid track record for performance.