Tivity Health is a national, publicly-traded leading provider of health improvement, nutrition, fitness and social engagement solutions. The company’s flagship brand, SilverSneakers, is a national community fitness program designed specifically for older adults with 16 million senior members nationwide.
Tivity Health first engaged Reputation Partners in 2018 to help establish SilverSneakers as the most well-known and trusted fitness and health partner for U.S. senior-aged populations. This included elevating brand awareness and visibility of their key initiatives:
RP developed and executed a robust, ongoing media relations and executive positioning strategy designed to publicize the value of the program among new and existing members and position the brand and its CEO as industry experts.
The media relations and thought leadership campaigns tapped into how growing national senior populations struggled with health, fitness and social isolation and offered SilverSneakers as an approachable and affordable fitness partner.
Once the COVID-19 pandemic closed thousands of SilverSneakers’ partner fitness centers and gyms, Reputation Partners and SilverSneakers quickly pivoted the fitness offering to digital platforms in order to effectively meet seniors’ needs in the time of crisis.
Over our two years of working with Tivity, the team secured more than 180 media opportunities, with media coverage exceeding 260 million impressions.