PulteGroup has delivered almost 750,000 homes throughout the United States. What began as a single home built by the hands and entrepreneurial spirit of its founder Bill Pulte, is today the nation’s third largest homebuilder with operations in over 40 major cities.
In 2010, PulteGroup, one of the nation’s largest homebuilders, retained Reputation Partners as its reputation management firm. The company was looking to establish a strong presence among current and potential homebuyers through a robust, ongoing communications program that would support its core brands: Centex, Pulte Homes and Del Webb. For the next five years, PulteGroup turned to Reputation Partners to drive brand preference, reinforce the value of new homes, establish thought leadership among homebuyers, local communities and investors, and much more. RP was also engaged to increase engagement among PulteGroup’s employee base and trade partners and promote the sentiment that PulteGroup is a good corporate citizen.
Over the course of Reputation Partners’ relationship with PulteGroup, we established ongoing, comprehensive PR programs that targeted lifestyle, home, business and real estate media, influential bloggers and consumers. Our PR efforts leveraged PulteGroup’s internal network of experts, local leaders and satisfied community residents to drive consistent, positive media coverage surrounding PulteGroup brands. From U.S. housing market trends and real estate news to interior design and product innovation, our media relations resulted in a steady drumbeat of PulteGroup coverage. Other successful initiatives for the brand include the conception and launch of Built to Honor, an ongoing philanthropic program that provides mortgage-free PulteGroup homes to deserving wounded veterans across the country and the creation of the quarterly PulteGroup Home Index (PGHI) survey, which offered timely insights into home buyer trends and preferences, along with numerous other social and traditional media programs. Each initiative supported the company’s central goal: to provide the American Dream of homeownership to families..
PulteGroup has recognized PR as a valued lead generator and traffic builder for its brands. Over the course of our relationship with the brand, we secured high-profile coverage in a number of the nation’s largest, most visible media outlets, including USA Today, Bloomberg Businessweek, Forbes, Fox Business, CNBC, Huffington Post, AOL Real Estate, TIME, MarketWatch, U.S. News and World Report, and many others. Overall, media relations efforts resulted in improved visibility among current and prospective customers, and an increase in year-over-year coverage for every year we worked with the brand. In 2015 alone, we garnered more than 490 million media impressions for PulteGroup brands.