Reputation Partners is delighted to welcome Keegan Pavlik as Vice President of AI Integration and Strategy, a newly created role that reflects our continued investment in innovation and helps the firm identify practical, responsible ways to apply emerging technologies across client service, research, and business operations.
As organizations move beyond AI experimentation and toward implementation, Keegan will help identify opportunities to leverage emerging technologies in ways that strengthen decision-making, uncover actionable insights, and support business objectives. He will work across the firm to advance Reputation Partners’ research, analytics, and strategic planning capabilities while helping clients navigate a rapidly evolving business and communications landscape.
Keegan brings more than a decade of experience spanning AI strategy, research, analytics, product development, and consumer insights. Throughout his career, he has helped organizations transform complex data into actionable business intelligence, identify growth opportunities, and apply emerging technologies to support strategic decision-making.
Prior to joining Reputation Partners, Keegan served as Lead Research & AI Strategy at Sinclair Broadcast Group, where he led enterprise research and AI initiatives supporting the company’s digital portfolio across more than 90 markets. He partnered with senior leaders to uncover revenue opportunities, improve workflows, and support strategic decision-making. He also brings experience in conversational AI product development, user experience research, and behavioral science, providing a unique perspective on how organizations can integrate technology while keeping strategic counsel and human expertise at the forefront.
Keegan’s expertise combines applied psychology, research methodology, enterprise systems, and AI strategy. He holds a Master of Science in Applied Psychology from the University of Southern California and a Bachelor of Arts in Psychology from the University of Wisconsin-Milwaukee, with certifications in Google AI, IT Service Management, and Human Research Science. This blend of technical knowledge and research rigor supports his work helping organizations apply evolving technologies in practical ways that create business value. He is based out of our Milwaukee office.
We’re thrilled to welcome Keegan to the team as we continue investing in the capabilities and expertise that help clients navigate change and achieve their business objectives.