SEKO Logistics

Type: Internal & External communications

SEKO Logistics is a global third-party logistics provider specializing in end-to-end supply chain solutions. Founded in 1976, the company has expanded to over 150 offices in more than 60 countries, offering services such as freight forwarding, ecommerce logistics, and white glove delivery.

Key Highlights:

Developed and implemented a rapid-response client advisory system.
Enhanced internal and external communication protocols.
Strengthened SEKO’s position as a trusted industry resource.

Overview

SEKO Logistics, a leader in end-to-end global supply chain solutions, operates in a complex, fast-moving environment where communication is critical. As SEKO’s strategic communications partner, Reputation Partners (RP) supports a wide range of internal and external communications initiatives across the business. One important component of this ongoing partnership is the development and execution of a rapid-response client advisory system.

Together, RP and SEKO built and refined a real-time communications protocol that ensures internal teams, clients, and external stakeholders receive timely, actionable information during global disruptions. This process reinforces SEKO’s position as a proactive, trusted source of insight in the global logistics space—and represents just one part of our broader effort to support the company’s communications strategy.

Strategy

The primary objective was to create a streamlined advisory model that delivered concise, actionable information to internal and external audiences. This helped reinforce SEKO’s reputation as an industry and thought leader while enabling stakeholders to respond confidently to unfolding events.

To meet this objective, RP designed a multi-step communications framework:

Disruption Monitoring & Flagging: RP and SEKO monitor global news and industry developments daily. Disruptions with the potential to impact supply chains—such as natural disasters, labor disputes, or regulatory changes—are flagged for advisory consideration.
Subject Matter Expert Collaboration: When a disruption is identified, RP quickly partners with SEKO’s internal experts to gather key insights that are relevant and valuable to clients.
Concise, Actionable Format: Each advisory is intentionally brief, clearly structured, and focused on what matters most—what’s happening, why it matters, and what clients should do next. This format ensures stakeholders can absorb critical information quickly and make informed decisions in real time.
Internal Advisories: RP crafts concise internal updates to keep SEKO’s global workforce informed and aligned. These enable teams to address client concerns with clarity and speed.
Executive “Song Sheets”: To ensure message consistency across the organization, RP develops brief talking points and FAQs that executives can cascade across their teams—so everyone is “singing from the same song sheet.”
Client-Facing E-Blasts: Once internal communications are complete, RP produces clear, client-ready advisories that SEKO distributes to its clients across the globe. These updates offer clients timely insights and actionable guidance.
Website Integration: Advisories are published in SEKO’s Knowledge Hub to ensure ongoing access for clients and stakeholders.
Social Media Amplification: RP adapts each advisory into social media content shared across SEKO’s LinkedIn, X, Facebook, and Instagram Stories to expand visibility.
Media Outreach: When relevant, RP shares the advisory with targeted media contacts, allowing reporters to incorporate SEKO’s perspective into news coverage.

Results

This agile, multi-channel approach delivers measurable impact:

Consistent, Clear Stakeholder Communication: Clients and internal teams remain informed and aligned through every phase of disruption—building trust and reinforcing SEKO’s reliability.
Proactive Risk Mitigation: SEKO is able to preemptively manage operational challenges by responding to disruption in real-time.
Enhanced Client Confidence: Transparent, timely communication strengthens SEKO’s reputation as a proactive partner—helping clients feel informed and supported when it matters most.
New Business Opportunities: The advisory program has opened the door to deeper conversations with existing clients who were unaware SEKO could support them in certain disruption scenarios, while also prompting inbound interest from new organizations seeking supply chain guidance.
Earned Media Value: Sharing advisories with reporters leads to inclusion in industry coverage, building awareness and credibility for SEKO as a go-to source on logistics issues.
- Example of advisory generated coverage:
  - MSN.com: East Coast Port Negotiations Resume, Putting Automation Debate Back in Focus

Sample Advisories

A few examples that demonstrate the value of SEKO’s real-time advisory strategy:

Update to Section 232 Duties on Steel and Aluminum Imports: Alerted clients about the continued 25% duties and offered immediate compliance guidance on HTS classifications and sourcing strategy.
U.S. Tariffs on Mexico & Canada Now in Effect: Provided clear and immediate details on newly imposed tariffs, including impacted goods, risk of retaliation, and SEKO’s available solutions.
ILA Strike Resolution at East/Gulf Coast Ports: Offered actionable insight into port reopening timelines and how SEKO was supporting recovery efforts.
California Wildfires Supply Chain Impact: Helped clients understand regional disruption risks and rerouting options during peak wildfire season.

Container Lines Halt Red Sea Shipping: Alerted clients to major carriers pausing or halting operations near the Bab Al-Mandab Strait due to security concerns, detailing the impact on transit times and advising on alternative shipping strategies.
Bangladesh Civil Unrest: Provided updates on the nationwide curfew and its impact on operations, including factory closures and transportation disruptions, ensuring clients were informed about the evolving situation and its effect on supply chains.
Port of Baltimore Disruption: Notified clients about the suspension of vessel traffic following a container ship’s collision with the Francis Scott Key Bridge, resulting in its collapse. The advisory detailed the impact on port operations, including the continuation of truck traffic, and provided guidance on cargo diversions and available storage solutions.
Israel-Hamas War: Informed clients about the outbreak of conflict in Israel, detailing the immediate impact on logistics operations in the region, including port closures and airspace restrictions, and provided recommendations for rerouting shipments and ensuring the safety of goods in transit.