Pivotal Moments in PR: 2024 Takeaways and 2025 Trends to Watch
Amid rising public skepticism and evolving industry challenges, 2024 tested the PR world’s ability to adapt and innovate. From leveraging AI to enhance creativity and efficiency to managing complex social issues with care, the past year underscored the importance of trust, transparency, and authenticity. As we look to 2025, trends like data-driven storytelling, executive visibility, […]
What We’re Reading – August 2022
What We’re Reading is a monthly roundup of current news, commentary, challenges and trends that impact our industry as well as those of our clients. From the rise of the worker Productivity Score to the FTC’s crackdown on greenwashing to pitching with AI, here’s a look at the news that stood out to our team […]
Extending the Impact of Earned Media
Media relations programs often operate on a fairly regular cycle: internal information or activities are deemed newsworthy, a pitch is distributed to relevant reporters, interviews occur, one or several outlets run the story and the whole process starts over with a different newsworthy topic. While securing an earned media placement, especially with a top-tier outlet […]
What We’re Reading – January 2021
What We’re Reading is a monthly roundup of current news, commentary, challenges and trends that impact our industry as well as those of our clients. From the new administration’s impact on labor enforcement to lessons learned from the GameStop crisis to adapting pitches to noisy news cycles, here’s a look at the news that stood […]