What We’re Reading – February 2026
What We’re Reading is a monthly roundup of current news, commentary, challenges, and trends that impact our industry as well as those of our clients. This month, our team explores how transparent executive communication, nostalgic rebranding, and authentic storytelling are helping brands and leaders rebuild trust and navigate crises. Highlights include Burger King’s direct customer feedback initiative, Snapple’s return to its […]
What We’re Reading – January 2021
What We’re Reading is a monthly roundup of current news, commentary, challenges and trends that impact our industry as well as those of our clients. From the new administration’s impact on labor enforcement to lessons learned from the GameStop crisis to adapting pitches to noisy news cycles, here’s a look at the news that stood […]