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For many years, I’ve heard some top organizational decision-makers question the value of the communications function. To be sure, quantifying the strict value of what we do is hard, if not impossible. Impressions, ad value equivalents, perception research, social media engagement and a few other metrics are basically what we’ve got. As a result, Communications […]
What can organizations do to help themselves, their employees and their customers during these very troubled and challenging times? Nick Kalm offers his insights.
RP Founder and President Nick Kalm focuses on some of the less-discussed implications of COVID-19 and what organizations can do about them.
RP Founder and President, Nick Kalm, shares the top 10 mistakes he’s seen companies make when launching corporate branding and CSR programs.
RP EVP and Chicago GM Andrew Moyer discusses the importance of a company or brand’s reputation and the need for a clearly articulated narrative.
A well-timed and sensitive reaction from Planters kept their #RIPeanut Super Bowl campaign from seeming tone-deaf after the tragic death of NBA legend Kobe Bryant. Where do brands fit in when tragedy strikes?