
What We’re Reading – February 2026
What We’re Reading is a monthly roundup of current news, commentary, challenges, and trends that impact our industry as well as those of our clients. This month, our team explores how
Reputation Partners is a national leader in corporate and business communications and public relations. Over the past 20 years, the agency has helped corporations, brands and other organizations build and protect their reputations via integrated and strategic communications.
Our team is made up of first-rate media, content and digital counselors and communications professionals who create and execute proactive internal and external communications programs.
Reputation Partners also helps clients navigate opportunities, challenges and risks in an ever-changing world. From cyber breaches to labor negotiations and so much more, our team advises, guides and supports companies during challenging and changing times.
For full-service communications and public relations services that drive measurable results, look to Reputation Partners.
Since our inception we have serviced and protected over 700 brands with smart strategies and an unrelenting focus on service and results.
Reputation Partners is proud to have worked with more than 700 clients since our inception, including leading corporations, health systems, trade associations, universities and not-for-profits.














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Our team takes a moment to reflect on company and industry news, milestones and other valuable insights.
In February, our team examines how transparent executive communication, nostalgic rebranding, and authentic storytelling are helping brands and leaders rebuild trust and navigate crises. This month’s highlights include Burger King’s direct customer feedback initiative, Snapple’s return to its roots, the impact of scandals on sports culture, and the need for consistent, people-focused messaging in the face of technological disruption and workplace uncertainty.
Organized opposition is blocking billions in key projects across every sector. Here’s the playbook for turning detractors into advocates — whether opposition is on the horizon or already at the door.

What We’re Reading is a monthly roundup of current news, commentary, challenges, and trends that impact our industry as well as those of our clients. This month, our team explores how

Why the organizations that win are those that turn detractors into advocates—before projects get bogged down In the data center sector alone, $64 billion in

Manifest made one thing clear: while supply chains are investing heavily in AI and automation, technology alone doesn’t drive transformation — people do. The organizations realizing the greatest return are the ones treating employee communications as a strategic priority, ensuring teams understand, adopt, and execute change consistently.

In today’s volatile supply chain environment, communication has become a competitive differentiator. Paige Borgman explores how logistics companies can use strategic communication to help customers navigate uncertainty and turn disruption into competitive advantage.

The headlines are full of dramatic crises, but often the first signal of a crisis rarely presents that clearly.

What We’re Reading is a monthly roundup of current news, commentary, challenges, and trends that impact our industry as well as those of our clients. From the power of “scrappy”
Manifest 2026 Takeaways: Leaders Poised to Thrive Are Investing in Technology and Employee Communications at Equal Speed
Manifest made one thing clear: while supply chains are investing heavily in AI and automation, technology alone doesn’t drive transformation — people do. The organizations realizing the greatest return are the ones treating employee communications as a strategic priority, ensuring teams understand, adopt, and execute change consistently.