
Designing Supply Chains to Operate Inside Uncertainty: Lessons from Manifest 2026
Supply chain leaders aren’t trying to eliminate uncertainty anymore. They’re figuring out how to operate their businesses inside it, because that’s the reality now. In
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Supply chain leaders aren’t trying to eliminate uncertainty anymore. They’re figuring out how to operate their businesses inside it, because that’s the reality now.
Generative AI and large language models (LLMs) are transformative tools reshaping nearly every facet of the working world. This includes a significant democratization of communications.
In February, our team examines how transparent executive communication, nostalgic rebranding, and authentic storytelling are helping brands and leaders rebuild trust and navigate crises. This month’s highlights include Burger King’s direct customer feedback initiative, Snapple’s return to its roots, the impact of scandals on sports culture, and the need for consistent, people-focused messaging in the face of technological disruption and workplace uncertainty.

Supply chain leaders aren’t trying to eliminate uncertainty anymore. They’re figuring out how to operate their businesses inside it, because that’s the reality now. In

Generative AI and large language models (LLMs) are transformative tools reshaping nearly every facet of the working world. This includes a significant democratization of communications.

What We’re Reading is a monthly roundup of current news, commentary, challenges, and trends that impact our industry as well as those of our clients. This month, our team explores how

Why the organizations that win are those that turn detractors into advocates—before projects get bogged down In the data center sector alone, $64 billion in

Manifest made one thing clear: while supply chains are investing heavily in AI and automation, technology alone doesn’t drive transformation — people do. The organizations realizing the greatest return are the ones treating employee communications as a strategic priority, ensuring teams understand, adopt, and execute change consistently.

In today’s volatile supply chain environment, communication has become a competitive differentiator. Paige Borgman explores how logistics companies can use strategic communication to help customers navigate uncertainty and turn disruption into competitive advantage.