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Latest
Insights

Our team takes a moment to reflect on company and industry news, milestones and other valuable insights.

From Southwest’s controversial decision to end its “Bags Fly Free” policy and The Ordinary’s unexpected venture into selling eggs, to reflections on the five-year “anniversary” of the COVID-19 pandemic and the increase in brands deploying confrontational marketing tactics, take a look at what stood out to our team in March!

Trust in big business is eroding—and the consequences are real. In his latest article, Nick Kalm breaks down the data behind the shift and what companies can do to turn the tide.

We’re excited to announce the promotion of Chelsea Maas to Operations Manager!

With new platforms like BlueSky and RedNote gaining traction and uncertainty surrounding established apps, brands may feel pressure to jump in early. But is it the right move? Evaluating things like audience presence and platform longevity is key before investing time and resources. Our latest Insights article from Makenna Eldridge explores how companies can make an informed decision.

From communicating through tragedy to Duolingo’s viral campaign involving its beloved owl mascot, take a look at what stood out to our team in February!

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