The Courage to Communicate: Why Silence Is the New Reputational Risk
I recently presented at PR News’ Brand Reputation & Crisis Comms in the AI Era Workshop where I shared a message that has become more prominent with organizations across all industries: organizations have become so afraid of cancel culture that they’re canceling themselves first through silence. It’s a paradox worth unpacking. In an era where […]
The New Energy Revolution: Why Reputation Will Determine Success
Key Insights from USC Marshall’s 2025 Energy Business Summit By Michael Grimm, SVP, Reputation Partners The race to power AI is reshaping the energy landscape. Data centers are proliferating, electricity demand is surging, and utilities are scrambling to keep pace. And while the technology is ready and capital is available, one obstacle keeps stopping projects […]
When Personal Purpose Meets Professional Practice: The Power of Cause-Driven Communications
By Michael Grimm, Senior Vice President, Reputation Partners Eight months ago on Halloween, my son George was diagnosed with cystic fibrosis. As a communications professional, I’ve spent years helping brands tell their stories, navigate crises, and build meaningful connections with their audiences. But nothing prepared me for the moment when I needed to use those […]
Can Peloton Bounce Back From its Latest Crisis?
Portions of the following article were featured in Forbes‘, Peloton Faces Challenges Before it Can Recover from their Latest Crisis. On Jan. 20, Peloton news leaked that the company was halting production of its Bike and Tread products as a result of significant failing demand. As a result, the company’s stock price cratered by 24% in […]
Crisis Communications Missteps Turn Robinhood Into the Villain
How did Robinhood, the company whose mission statement claims they “democratize investing for all,” become the villain in the infamous Gamestop-Wall Street hedge fund historic short squeeze that has the financial system upended?
It is an age-old tale of crisis communications missteps.
How to Write a Pitch that Reporters Can’t Ignore
How do you make your media pitch stand out? Here are five tips for effective media pitching.