Can Peloton Bounce Back From its Latest Crisis?
Portions of the following article were featured in Forbes‘, Peloton Faces Challenges Before it Can Recover from their Latest Crisis. On Jan. 20, Peloton news leaked that the company was halting production of its Bike and Tread products as a result of significant failing demand. As a result, the company’s stock price cratered by 24% in […]
Crisis Communications Missteps Turn Robinhood Into the Villain
How did Robinhood, the company whose mission statement claims they “democratize investing for all,” become the villain in the infamous Gamestop-Wall Street hedge fund historic short squeeze that has the financial system upended?
It is an age-old tale of crisis communications missteps.
How to Write a Pitch that Reporters Can’t Ignore
How do you make your media pitch stand out? Here are five tips for effective media pitching.